We are three weeks in to 2020 and it’s more crucial than ever to establish marketing strategies to reach your marketing goals this year! It’s a whole new decade and in the ever-changing landscape of marketing, 2020 will prove that businesses that stay grounded in the solid foundations of their brand while evolving fluidly to stay ahead of current trends will leapfrog past their competitors.

And here are our tips for how brands should evolve in 2020:

  1. Micro-Influencer Marketing

Influencer marketing has been the fastest-growing online customer acquisition channel in recent years and do not neglect the micro-influencers. There has been a proliferation of social influencers and most brands perceive the social bigwigs as leading influencers for their brand. However, what if we tell you that micro-influencers are able to achieve the same stunning results – but at a much lower price?

Micro-influencers are those with followers hitting 3,000 to 10,000 on any social media platform. They offer natural promotion to your desired target audience with high-engagement results.

Run an influencer marketing campaign this year with micro-influencers and expect the results to be rife with opportunities!

  1. Video Marketing

According to Forbes, online videos will make up more than 82% of all consumer internet traffic by 2022. “Users watch more than a billion minutes of video on YouTube everyday. And it’s not just YouTube – across social, video is omnipotent; video posts are shared on social 1200% more than text and photo posts combined.”

Keep your audiences engaged with compelling videos. These are the ones that will motivate them to spend time with your brand. Play around with ads on Instagram stories, square videos on Instagram in-feed and insert promotional videos in digital campaigns to capture your target audience.

  1. Digital Marketing with New Platforms

If 2020 is the year of taking risks, why not explore new platforms and channels this year? Keep an eye on what Gen Z are doing and how they are engaging with these up-and-coming social media platforms.

Whether it’s TikTok, Youku, WeChat, test out campaigns and get your hands dirty –  you never know what kind of results will emerge and the new audiences you may acquire.

Even on your existing platforms such as Google, Facebook and Instagram, stay ahead of the curve by testing out various digital marketing strategies till you find the one that gives you optimal results with maximum reach!

With these 3 marketing must-haves in your pocket, 2020 is bound to be an exciting year for your business!

ENCE Marketing Group was established to group the various facets of marketing under one roof to provide clients with an integrated marketing approach. ENCE is listed on DesignRush as one of the leading Marketing Agencies in Singapore.