by Susanna | Oct 18, 2023 | Digital Marketing, Integrated Marketing
In the ever-evolving landscape of marketing, it’s crucial for businesses to stay ahead of the curve when targeting the younger generation, particularly Generation Z (Gen Z). Born between the mid-1990s and early 2010s, Gen Z represents a significant market...
by Susanna | Oct 10, 2023 | Digital Marketing, Integrated Marketing
In today’s rapidly evolving digital landscape, businesses are continually searching for effective ways to reach and engage with their target audience. Two common approaches to marketing are omnichannel and multichannel marketing, both of which have gained...
by Susanna | Sep 28, 2023 | Digital Marketing, Integrated Marketing
Understanding the F&B market in Singapore The food and beverage industry in Singapore is a significant contributor to the country’s economy. According to a report by Statista, the revenue in the food market amounted to US$12.0 billion in 2023, and the market...
by Susanna | Sep 22, 2023 | Awards and Accolades
Smart Singapore has acknowledged Presence Marketing as one of the top 6 Email Marketing Agencies in Singapore. Smart Singapore, a passionate collective with deep respect for Singapore’s positive experiences and a mission to promote the nation globally, founded the...
by Susanna | Sep 14, 2023 | Digital Marketing, Marketing Tips
In the fast-paced world of digital marketing, staying connected with your target audience is crucial. Email marketing services has emerged as a powerful tool to establish and maintain meaningful connections with potential customers, and businesses in Singapore are no...
