by Hazel | Oct 24, 2023 | Digital Marketing, Integrated Marketing
In today’s increasingly diverse and interconnected world, building a brand that resonates with consumers goes beyond just selling a product or service. It’s about creating an inclusive and trustworthy brand identity that people can relate to and rely on....
by Susanna | Oct 18, 2023 | Digital Marketing, Integrated Marketing
In the ever-evolving landscape of marketing, it’s crucial for businesses to stay ahead of the curve when targeting the younger generation, particularly Generation Z (Gen Z). Born between the mid-1990s and early 2010s, Gen Z represents a significant market...
by Danielle | Oct 16, 2023 | Digital Marketing, Integrated Marketing
In today’s hyper-competitive business landscape, one of the most effective ways to stand out and create lasting connections with customers is by personalising their experience. Personalisation has become a cornerstone of modern marketing strategies, allowing...
by Hazel | Oct 12, 2023 | Digital Marketing, Integrated Marketing
In recent years, November 11th has become more than just another date on the calendar in Singapore. It’s the day of the highly anticipated 11.11 sales event, also known as Singles’ Day. Originally a Chinese holiday celebrating singledom, it has now...
by Susanna | Oct 10, 2023 | Digital Marketing, Integrated Marketing
In today’s rapidly evolving digital landscape, businesses are continually searching for effective ways to reach and engage with their target audience. Two common approaches to marketing are omnichannel and multichannel marketing, both of which have gained...
by Danielle | Oct 6, 2023 | Digital Marketing, Integrated Marketing
In the rapidly evolving landscape of digital marketing, businesses in Singapore are constantly searching for innovative ways to engage their target audiences and stay ahead of the competition. One such approach that has gained significant traction in recent years is...
