Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are continuously coming up with different promises to their customers through freebies, discounts and promo items – which is why marketing is very important.
Through marketing, your brand and products gain a wider exposure to the buying public. These are also opportunities to show prospective clients what you have to offer. Communicate the reasons as to why they should choose you over your competitors.
This is exactly what a marketing agency in Singapore like ENCE Marketing Group can help you with. With our expertise and an array of marketing services, we let you focus on what you do best and that is providing high-quality products and services to your customers.
However, if not implemented right, there are marketing strategies that actually drive away consumers instead of attracting them. Sometimes, it is not the strategy per se, nor the technique. The failure lies on how the strategy is executed and how it is perceived by the customers. There are many things that can go wrong and make customers leave. Some of these are:
Redundant and irrelevant messages
Customers do not like getting messages that only aim to advertise a brand. They need messages that would update them on changes and benefits in the actual product they consume. Many customers leave because they are not engaged and feel like they are subscribing to a TV Shopping channel instead of getting an actual and relevant newspaper.
Generalising treatment
Do you send emails that greet your clients with “Dear Valued Customer” instead of “Dear Mrs. Davis”? You might want to change that approach first. Customers actually like being addressed as if the marketers and manufacturers knew what they purchase and why they do so. Avoid communicating to your customers in an impersonal way and you’re already on the right track.
Undervalued subscription
Selling your customers a dozen eggs and promising them they would get only a piece of bread with it as a promo is not likely to make them buy your products. They need something that would be of great value to them. Sometimes, they do not even need a promo to go with their purchase. They just need to make sure they are getting their money’s worth.
Know all of these would help you utilise a marketing strategy that would not only attract customers but would also make them stay with you for as long as you serve them. There are many ways through which you can do this. Here are some tips:
Do thorough market research
Get to know your clients first! Many brand owners and company heads miss the point of getting to know their customers. This is very important. You need to know what people need so you can give it to them. You cannot keep on producing sugar and hope to supply, for example, a diabetes rehabilitation clinic. Or produce flammable gas and supply a cigar shop. You see, what you need is to have clients that can relate to you so they can trust you and keep coming back to you.
Engage in content marketing
When you already know who your market is, you can plan already on what you can tell them. No more impersonal email responses, send-to-all SMS advertisements, and general taglines in giveaways. Personalised content may be time-consuming but the returns are tangible. Your clients would feel like you actually want to talk to them – build a relationship. They would feel that you like hearing from them and that their concerns would not go unnoticed. This would help them decide to come back to you every time regardless of the many new brands that potentially compete with you.
Invest in experiential marketing
Now, this is probably the most expensive of marketing strategies that you can utilise. Events, activations, and booth set-ups are indeed costly. However they get you closer to your clients in a way better than content or research can. This would also get your clients continuously excited with every new item you offer. They will look forward to events to actively participate. This way, they will be with you for a longer time hoping that they can enhance their experience in the same way.
You can get started with any of these marketing strategies whenever you want. Of course, it will be best if you get into marketing as soon as you launch your company or product. This will raise your brand profile immediately and interest customers to try on what you have to offer them. Eventually, your brand name grows with them, become a part of their daily lives, and hopefully a permanent fixture altogether.
ENCE Marketing Group can help you in this endeavor. We are a marketing agency in Singapore that have a dedicated team who are well-versed in the art of marketing. Together, we can work with you to determine the best strategies to use and the goals you want to achieve for your company. All it takes is just a little patience, courage, and maybe a cup of coffee. Let’s grab a cup and chat today.
