Importance of CSR to Businesses and Marketers
Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially...
Effective Marketing Strategies For Retail and F&B Establishments in Singapore
Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that...
Market Research in a Digitally Connected World
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses...
How to Craft Customer-Centric Marketing Campaigns For Your Brand
Customers are 90% what makes a company. It does not matter if a company or a brand has impeccable quality or an attractive business model. When there are no customers to serve, the business goes down the drain. This is exactly why businesses should have an overriding,...
5 Brilliant Festive Marketing Ads You Must See for Yourself!
For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to...
Top 3 Marketing Trends To Watch In 2018
Will 2018 be the year that social media marketing finally renders traditional marketing obsolete? Or will 2018 be the death knell for Twitter, with its declining organic reach? Will 2018 be the year that everyone abandons the desktop for their mobile devices in their...
