Insights
Building Inclusivity, Safety, and Trust in Your Brand: Inspiring Examples
In today's increasingly diverse and interconnected world, building a brand that resonates with consumers goes beyond just selling a product or service. It's about creating an inclusive and trustworthy brand identity that people can relate to and rely on. In this...
Navigating the Digital Frontier: Gen Z Marketing Strategies in Singapore
In the ever-evolving landscape of marketing, it's crucial for businesses to stay ahead of the curve when targeting the younger generation, particularly Generation Z (Gen Z). Born between the mid-1990s and early 2010s, Gen Z represents a significant market segment with...
Personalising Customer Experience as a Marketing Strategy
In today's hyper-competitive business landscape, one of the most effective ways to stand out and create lasting connections with customers is by personalising their experience. Personalisation has become a cornerstone of modern marketing strategies, allowing companies...
The Evolution of 11.11 Sales Marketing Over the Years in Singapore
In recent years, November 11th has become more than just another date on the calendar in Singapore. It's the day of the highly anticipated 11.11 sales event, also known as Singles' Day. Originally a Chinese holiday celebrating singledom, it has now transformed into a...
Omnichannel vs. Multichannel Marketing: Understanding the Key Differences
In today's rapidly evolving digital landscape, businesses are continually searching for effective ways to reach and engage with their target audience. Two common approaches to marketing are omnichannel and multichannel marketing, both of which have gained prominence...
Understanding Omnichannel Marketing: Strategies and Ideas for Success in Singapore
In the rapidly evolving landscape of digital marketing, businesses in Singapore are constantly searching for innovative ways to engage their target audiences and stay ahead of the competition. One such approach that has gained significant traction in recent years is...
5 Effective 11.11 Sales Marketing Ideas for Your Business in Singapore
In Singapore, the 11.11 sales event, also known as Singles' Day, has gained immense popularity in recent years. This shopping extravaganza, originally hailing from China, has now become a significant date on the calendar for Singaporean consumers and businesses alike....
Marketing for F&B in Singapore
Understanding the F&B market in Singapore The food and beverage industry in Singapore is a significant contributor to the country's economy. According to a report by Statista, the revenue in the food market amounted to US$12.0 billion in 2023, and the market is...
Through the Line Marketing: Bridging the Gap for Holistic Brand Engagement
In the ever-evolving landscape of marketing, strategies have become increasingly sophisticated to meet the diverse needs of consumers and the demands of the digital age. One such strategy that has gained prominence is "Through the Line" (TTL) marketing. TTL marketing...
Singapore’s Top 6 Email Marketing Agencies
Smart Singapore has acknowledged Presence Marketing as one of the top 6 Email Marketing Agencies in Singapore. Smart Singapore, a passionate collective with deep respect for Singapore’s positive experiences and a mission to promote the nation globally, founded the...
