by Angela. | Dec 21, 2020 | Digital Marketing, Integrated Marketing, Marketing Tips
After a whirlwind of a year called 2020, predicting trends and preparing a forecast for the year to come may seem redundant. Who would have thought that one virus would cause the entire world to come to a standstill, disrupting areas of the economy, healthcare,...
by Angela. | Dec 7, 2020 | Behind the Scenes, Digital Marketing, Integrated Marketing, Marketing Tips
One of the keys to making your brand successful is having a great marketing strategy. Improving your business’ brand recognition can get hefty, but what are advertising agencies for? With the help of these creative and brilliant minds, you’ll get to market your...
by Angela. | Sep 1, 2020 | Digital Marketing, Integrated Marketing, Marketing Tips
Content should always be readable and conversational. Be it an instructional guide to setting up a printer, writing up a business contract or proposal, an email pitch to a journalist or even a menu at a local diner! Writing for social media, as a consume-at-a-glance...
by Angela. | Aug 9, 2020 | Behind the Scenes, Integrated Marketing, Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Angela. | Jul 5, 2020 | Digital Marketing, Integrated Marketing, Marketing Tips
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
by Angela. | Jun 9, 2020 | Digital Marketing, Integrated Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
