Insights
Office Warming Happenings!
Our office is now warm! A big thank you to all our clients, partners, vendors and friends for coming down to our office warming party on the first day of February, just in time kick start the Chinese New Year celebrations! Everyone enjoyed our smashing new space as...
December Happenings!
With our help, LGB Somerset launched The General Room this December, a premier co-working space in the Orchard area for businesses to strategise, execute and recharge. Inspired by the persona of a military general and the way a military base is run – with...
How to Win the Hearts of Your Consumers Through Your Marketing Strategy
Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are...
Importance of CSR to Businesses and Marketers
Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially...
Effective Marketing Strategies For Retail and F&B Establishments in Singapore
Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that...
Market Research in a Digitally Connected World
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses...
How to Craft Customer-Centric Marketing Campaigns For Your Brand
Customers are 90% what makes a company. It does not matter if a company or a brand has impeccable quality or an attractive business model. When there are no customers to serve, the business goes down the drain. This is exactly why businesses should have an overriding,...
5 Brilliant Festive Marketing Ads You Must See for Yourself!
For many businesses, the festive season is a time for them to concentrate their marketing efforts and budgets. And for good reason! The festive season is an emotional time for most people, and people tend to respond reflexively to their emotions. People also tend to...
Top 3 Marketing Trends To Watch In 2018
Will 2018 be the year that social media marketing finally renders traditional marketing obsolete? Or will 2018 be the death knell for Twitter, with its declining organic reach? Will 2018 be the year that everyone abandons the desktop for their mobile devices in their...
Women And Working Parents At ENCE Marketing
Women’s role in society for the creation of economic value is just as important as that of men. That’s why we often see strong and confident women walking shoulder to shoulder with men in the 21st-century business environment. At ENCE Marketing, we have a high regard...
