by Angela. | Oct 19, 2020 | Behind the Scenes, Integrated Marketing
Happy Cup opened their first outlet in Singapore in 1996, making their mark with 45 stores opening in quick succession at the turn of the century. At the height of the bubble tea fame in the first few years of the millennia, there was a bubble tea shop at almost every...
by Angela. | Oct 16, 2020 | Behind the Scenes, Integrated Marketing
Grandma huddles over a giant seasoned wok with a metallic ladle which she wields with a wizened hand. The fragrant aroma that perfumes the air is not of her home-cooked dishes but a viscous mixture of plump tapioca pearls which she stirs with effort, and with love....
by Angela. | Oct 14, 2020 | Behind the Scenes, Integrated Marketing
Dining is one of the simple pleasures in life, and Keith Lee has a simple goal of making quality Italian food affordable for Singaporeans. His passion has led him to start, and fail, his very first Italian F&B venture almost 20 years ago. But that did not deter...
by Angela. | Aug 9, 2020 | Behind the Scenes, Integrated Marketing, Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Belinda. | Apr 12, 2020 | Behind the Scenes, Integrated Marketing, Marketing Tips
Her job is never done. Being a mum is like no other job in the world. It is motivated by pure and unwavering love, thankless yet effortful. We owe them so much, but often, they feel unappreciated or under-appreciated. Brands can play their part to come up with...
by Belinda. | Mar 8, 2020 | Behind the Scenes, Marketing Tips
Today’s International Women’s Day, or “womENCE”, as we like to call it at ENCE Marketing! Over our 12 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped ENCE Marketing into what it is...
