Here’s Why Holistic Branding Works
Your brand is what people associate with your company. It is more than the logo stamped on your web pages and products, although it definitely includes it; branding involves the design of your products and spaces as well, whether physical spaces like retail shops or...
Here’s Why You Should Consider Telegram Marketing
Telegram has reached 400 million active users in April 2020 since its launch in 2013. With a buffet of “bots” which allow functions such as group polls, quizzes, and interactive menus to be incorporated in group chats amidst others, Telegram has become a highly...
Reach Your Target Audience with These Personalised Digital Marketing Strategies
Personalised marketing is any attempt to target viewers in a way that caters to their tastes and preferences and thus increases the chance of successful marketing. Digital marketing has become increasingly personalised as more companies utilise the power of data to...
Nurture Brand Awareness This Mother’s Day
Mother’s Day is a universal celebration for mothers – grandmothers, aunts, or anyone who is a mother figure in your life. Before celebrations get underway, it is all about the right brand awareness that will help you engage with your target audience. Create a Mother’s...
These Marketing Mistakes Might Be Costing You Your Business!
Successful marketing is a complex process that involves various marketing strategies, and many more practical tactics. In today’s context, everything can change in an instant. Tactics that have worked well recently often cease to work after a short period of time; a...
Celebrating Our Lady Bosses, Working Mums and Women Warriors!
March is the month of International Women’s Day and this global, international event honours the contributions and achievements of women around the world. This is a recognition that should not be conferred only once a year but an awareness that runs through our daily...
