Insights
ENCE Celebrates Singapore 55th National Day
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
Changing Consumer Trends You Need to Know
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
Reach Your Customers Online
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
7 Integrated Marketing Tips to Amplify Your Brand Message
Have you heard of the term “Integrated Marketing”? If you are not really sure what it means, should you be worried? The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated...
Marketing Magic for Mother’s Day
Her job is never done. Being a mum is like no other job in the world. It is motivated by pure and unwavering love, thankless yet effortful. We owe them so much, but often, they feel unappreciated or under-appreciated. Brands can play their part to come up with...
Happy International “WomENCE” Day!
Today’s International Women’s Day, or “womENCE”, as we like to call it at ENCE Marketing! Over our 12 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped ENCE Marketing into what it is...
Digital Marketing And Its Impact On Modern Retailers
Digital marketing has transformed the way modern consumers make buying decisions. Retail businesses today cannot stay ahead of the curve without a solid and forward-thinking digital marketing strategy in place. Let’s try to understand how digital marketing for...
Marketing Strategies for Chinese New Year!
As a marketing agency, Chinese New Year makes us all excited! We love the majestic lion dance ceremonies that herald in more luck and wealth for everyone with the New Year, we love our yummy festive goodies – and most of all, we love how the season brings with it a...
Integrated Marketing for Your Business in 2019
Marketing will always be relevant. However, in today’s increasingly complex and competitive market where traditional marketing models have broken down and the growth of data is accelerating at a breakneck speed which brings about rampant fragmentation, marketers have...
Marketing Tips to Make the Year of the Golden Pig Work for Your Business
The plump and prosperous pig symbolises wealth, abundance and good luck. Recall the piggy bank of your childhood – it was literally money! As we celebrate the Year of the Pig this Chinese New Year, we are all wishing for a bountiful year ahead with an abundance of...
